# Interseller and Greenhouse

Interseller is now part of Greenhouse.

## Features

- **Source**  
  Find verified contact information of new prospects  
  [Learn more](/content/features/source/index.html)

- **Outreach**  
  Automate a series of personalized emails  
  [Learn more](/content/features/outreach/index.html)

- **Connect**  
  Synchronize all your prospects and communication  
  [Learn more](/content/features/connect/index.html)

## Use Cases

- **External Recruiting Teams**  
  Land conversations with clients and candidates  
  [Learn more](/content/use-cases/external-recruiting-teams/index.html)

## Your Cold Email Campaign

You just got another reply from your cold email campaign. Reply rates usually hover around 5%, so every single response matters.

But hang on. Getting a reply is just the _beginning_ of the sales cycle. Out of all these opportunities, you will probably end up converting 5-10%.

## Key Objectives

Every step in your sales process should be guided by four objectives:

### Qualify Leads

The last thing you want is to chase leads who will never buy. Therefore, you must qualify your leads before you move forward.

### Map the Key Decision Makers

You’ll need to map the decision-making landscape to figure out who is calling the shots.

### Understand Specific Challenges

This helps you position your product as the perfect solution for their challenges.

### Advancement

At each interaction stage after the first email, you must gain the prospect’s trust and move them to the next stage.

## The Five Steps

### Step 0: The Cold Email

The objective of your cold email is to initiate a discovery call. Here’s an example:

_Hi Steve,_  
_I noticed on your careers page that you’re hiring a lot of people for prospecting roles._  
_Would you be open to a quick call next week to discuss how Interseller could help your team?_  
_Best,_  
_John_

### Step 1: The Reply

Use an appointment scheduling tool like [Calendly](https://calendly.com/) to help both you and your prospect find a suitable time for the call.

### Step 2: Research

Once the prospect does schedule a meeting, it’s homework time. Investigate their company and understand their needs.

### Step 3: The Reminder

Set automatic reminders using tools like Calendly.

### Step 4: The Discovery Call

Prepare a sequence of items to discuss in your call:
- **Build Rapport**
- **Establish Facts**  
- **Discovery Questions**

### Step 5: Demo and Close

During the demo, focus on the key problems they have spoken about, and demonstrate how your tool solves those problems. Here’s how you can assess readiness and address objections.

## Follow a Process

The most successful sales teams follow a process to maintain productivity. Use these guidelines to build your own.